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Explore our Content
Redesign, Refine & Rebuild: Future-proof a Product or Service
A guide for redesigning, refining and rebuilding a product, service or experience to future-proof it, boost performance and deliver enhanced value.
Optimize & Expand: Upgrade, Update or Elevate a Product or Service
A guide for optimizing or expanding a product, service or experience to enhance performance, boost efficiency and deliver value to a target audience.
Idea-to-Market: Validate, Create a GTM Strategy and Launch
A guide for validating a business idea, creating a go-to-market strategy and launching a product, service or experience that generates a return on investment.
How to calculate the Market Value of a product, service or experience
A three step process for determine the market value of a product, service or experience.
What is Market Value?
Market value describes how much a company, asset, industry, product, service or experience is financially worth.
How to define a Market Size
A three step process for defining the total addressable market (TAM), serviceable addressable market (SAM) and serviceable obtainable market (SOM).
What is a Market Size?
A market size describes the number of potential customers and can be measured by three terms: TAM, SAM and SOM.
How to create a Go-To-Market (GTM) Strategy
A five step process for creating a GTM strategy.
What is a Go-To-Market (GTM) Strategy?
A methodological approach for introducing a new product, service or experience to consumers or penetrating an untapped market.
Product Demonstrations: Attract Customers & Raise Investment
A guide for efficiently and cost-effectively outsourcing a product demo (i.e. video or prototype) to an agency or consultancy.
Prototype Outsourcing: Efficiently Achieve Desired Results
A cost-effective guide on working with a partner to create low fidelity to high fidelity rapid-prototypes, validate business ideas and achieve desired outcomes.
Prototyping & Testing: Finding a Product-Market Fit
Our process for exploring a business idea, validating its value and that it will produce a return on investment (i.e. that people are willing to pay for it).
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