Hū: The Spectrum of Being

Capturing movement across time and space.
A color changing long exposure photography that details how an individual moves through a space.

Outline

Assisted in the partnership between renowned photographer Carlos Serrao and R/GA in the creation of a connected experience that uses a single Galaxy S7 mobile phone to capture movement in space.

VisitSamsung 837

In 2016, R/GA recieved a request: to create an experience that would showcase the capability of the Samsung Galaxy S7 camera. To meet this request, R/GA came up with a vision that involved a connected experience that would capture human motion through time and space.

To execute this vision, they partnered with world-renown photographer Carlos Serrao in the creation of Samsung Hū: The Spectrum of Being.

We are honored to say that our Founder, Oscar de la Hera Gomez, was invited to help execute the Android camera; the floor lights that drive the experience as well as the backend system that delivers the photograph to the end user via email.

What We Did

A picture of the installation, demonstrating the floor-lit environment that the user is welcomed into.

Outcomes

  • A mosiac of social media impressions.

    500,000+ Impressions.

Honors, Press & Recognition

Media

The exterior Samsung 837 at the Meatpacking District in Manhattan, New York.
The exterior of the Samsung Hu experience within Samsung 837.
The floorplan for the Samsung Hu experience.
A human walking through the Samsung Hu experience.
A closeup of the Samsung Hu, Samsung Galaxy S7
A picture produced by Samsung Hu demonstrating the motion of a woman.
A picture produced by Samsung Hu demonstrating the motion of a woman.

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