Muralize

We used Sketch to create the user experience flow behind Muralize. This flow allows them to:

• Select an image from their photo library.
• Create connected imagery via a screen that allows users to move and curate the image that they selected into grids.
• A preview screen that allows users to see what the connected image would feel like on Instagram.
• A save button that allows the user to save their connected image, subsequently taking them to Instagram.
• All points of the user experience included a back button to return to the previous step.

We designed the original visual identity using Illustrator. This identity was inspired by negative space and provided a visual that represented connected imagery.

Due to a letter of cease and desist from Instagram, we had to rebrand Instamural to create Muralize. We designed this visual identity using Illustrator. This identity was inspired by the grid which it seeks to connect.

We used Apple's CoreImage library to allow users to create connected imagery from a single image.

To monetize new ways to create connected images, we created Muralize packs that allow users to buy features via in-app purchases.