M·A·C Innovation Lab

In collaboration with Cameron Perry, we scoped the suite and identifed the resources required for the project. This involved a holistic analysis of the design and technology required, the effort that it would take and via Cameron's guidance, the quantity of Valtech resources that would be required to execute the project.

We collaborated with Valtech and M·A·C Cosmetics to elevate and validate the design technology of the suite. This involved partaking in design reviews with Valtech's strategy and design teams as well as directors from M·A·C to ensure that the experience was to taste.

Valtech's Kevin Pan & delasign's Oscar de la Hera Gomez were assigned to be the center point of communication between Estee Lauder, M·A·C Cosmetics, EPAM and Valtech. This saw us co-lead the daily business (M·A·C and Estee Lauder) and daily technology stand-ups (Estee Lauder, Valtech & EPAM) where we discussed progress and aligned on deliverables and timelines.

Additionally, we were the point of communication between Artisjet and Valtech for the execution of the custom printing experience. This saw us collaborate over conference calls with Artisjet to ensure that all the technical requirements of the experience were met and that M·A·C Cosmetics & Estee Lauder were aware of the requirements behind the Artisjet Printer.

Finally, we were the communication point between Valtech and Perfect Corp to ensure that we bridged the required knowledge to implement the Augmented Reality SDK and develop all the required experiences.

We collaborated with Estee Lauder, SEI Consultants and Valtech to design the technical infrastructure behind the M·A·C Innovation Lab.

We collaborated with Tim Hacker & Paul Micali to bring forth a piece of design technology that enables M·A·C & Estee Lauder to alter the look book and core offering of the Foundation Finder, Lipstick Try-On's, Pick & Try, Legendary Eye Looks, Art Studio & Design Your Own Palette experiences at their measure to suit campaigns, new looks or stores around the world.

Thanks to our conversations with Perfect Corp, we discovered the design technology challenges associated with the Youcam SDK. Using this knowledge, we collaborated with Valtech's design & experience teams to create a fluid, cinematic interface, designed to present customers their ideal foundation via a 3 step process that leads to a reveal of their best match.

Subsequent to co-creating the experience, we were responsible for developing the application to match the experiential design, before tailoring the timing behind the fluid, cinematic interface to M·A·C's taste.

We led & developed the 'Lipstick Try-On' experience that allows customers to explore & try-on over 200 Lip Stick shades as part of two applications: Bold Lips & Nude Lips.

In collaboration with Paul Paradiso, we created an arduino, bluetooth-driven, connected experience that allowed for an augmented reality effect to be applied to a matching lipstick when picked-up off a stand.

We led & developed the 'Legendary Eye Looks Try-On' experience that allows customers to explore & try-on M·A·C Cosmetics's latest looks.

We led & developed the 'Art Studio' experience that allows customers to explore and try-on M·A·C's latest looks. The experience includes a mechanism to 'dial-up' or 'dial-down' a look, altering the perception and intensity of the augmented reality effect.

We led & developed the 'Design Your Own Palette Experience', which includes a piece of design technology that allows customers to customize Eye Palettes from any shade in M·A·C's collection via a drag and drop mechanism.

We leveraged our point of contact at Artisjet & Kevin Pan's contact at Artifi to create an Electron Windows application that automated the process between the files that were created by customers and the printed products that they recieved.

We directed the development of the M·A·C Pass Studio microsite that enables customers to collect their favourite products and download augmented imagery gathered from the suite.

Additionally, we directed the development of the Custom Printing microsite that allows customers to create custom designs, to be printed on product to take home.

Due to the COVID-19 pandemic, M·A·C made a request to delasign to find ways to make the mixed reality suite work with masks.

We provided a simple solution in the form of a feature-point rich sticker that allowed Perfect Corp's SDK to work with Masks.

We were responsible for training M·A·C and Estee Lauder employees on the system with the purpose of allowing them to take it over and maintain it over time.

We created a handover document and held knowledge transfer sessions with EPAM Systems so they could take over the development of the suite.