Illusion Spinner

In order to explore all the possibilities around the topic of gifting, we ideated 100 concepts in the form of sketches, each of which had an associated narrative to resemble its appeal and position within the catalog.

After an executive review from Allan Chochinov and Sinclair Scott Smith, we narrowed down our ideas to 10 concepts which were built out in Solidworks, rendered in Keyshot and prototyped using 3D printing.

These concepts were presented to the members of the MoMA Design Store, whom later informed us that they were interested in the Illusion Spinner.

In pursuit of finding the optimal pattern, we created and tested 100 designs. These were designed in illustrator, printed on paper and placed on an MDF platform which held a bearing that allowed us to simulate the effect of each design when spun. This process allowed us to identify the most mezmerizing pattern which can be found on the Spinner today.

After being selected to be part of the MoMA Design Store collection, we provided MoMA's manufacturing partner with material choices as well as CAD Models and Engineering Drawings in order to support their manufacturing process.

We put together a lean, multidisciplinary team and performed the roles of Producer & Creative Director in the creation of advertising for the launch of the Spinner. This was found on the front windows of the Manhattan MoMA Design Stores in Midtown and Soho in April 2018.