Cloud
Outline
The Cloud is a lightning & thunder performance sculpture, as well as a music-activated visualizing speaker. As an interactive lamp and speaker system designed to mimic a thundercloud in appearance, The Cloud employs unique lightning and thunder shows providing entertainment value and inspiring awe. This is a kind of magic, not based on illusions and trickery, but on sensors and code. Featuring a powerful speaker system, The Cloud allows its beholder to stream music via any Bluetooth compatible device and can adapt to any desired lighting and color.
In 2014, during the MFA Products of Design's Making Studio class taught by Becky Stern - which coincidentally had given birth to the Cloud two years earlier - our Founder, Oscar de la Hera Gomez created an algorithm that visualizes music.
This algorithm served as a tribute to his talented childhood friends and took form in the LightBox DJ, an open source project that was featured on Hackaday and Instructables and to this day has amounted over 35,000 impressions.
At the end of the first year of the MFA Products of Design, Richard Clarkson Studio requested a collaboration with delasign, to upgrade the Cloud's technical infrastructure with the purpose of implementing an enhanced version of our Music reactive Algorithm.
The result was so powerful that when Oscar presented the visualizer to members of a major American record label, they requested to use the Cloud for an executive presentation to showcase the potential of Creative Technologists.
We are honored to say that today, the algorithm lives within Richard Clarkson's suite of Cloud's.
What We Did

Outcomes
Used for an executive presentation of a major record label.
Lives within the Richard Clarkson Suite of Cloud's.
35,000+ Impressions on Open Source Algorithm.
Honors, Press & Recognition
This Is Colossal: Floating Cloud: An Electromagnetic Cloud That Hovers on Your Desktop by Richard Clarkson
VICE: Surreal Hybrid Speaker/Lamp Thunders Like a Cloud
DesignBoom: this floating cloud lamp magnetically levitates and pulses as music plays
Dezeen: Richard Clarkson disguises Bluetooth speaker as levitating indoor cloud
El Mundo: De España al MoMA con un pisapapeles
Hack-A-Day: DJ LIGHT BOX GROOVES TO THE BEAT
ICFF Talks 2017: ¡Viva Design! Three Spanish Design Professionals In Conversation.
Media

A visual of how low, cold frequencies are mapped to blue.

A visual of how medium frequencies are mapped to green.

A visual of how high, warm frequencies are mapped to red.

A visual demonstrating how frequencies could mix to become purple.

A visual demonstrating how frequencies could mix to become a dark purple.