Bumbl

We carried out user research into Baby Led Weaning to understand the field and the neccesities that its users were facing. This taught us:

• There's a need for something to hold the flatware set down, as babies have a tendencies to through things all over the place.
• A baby's bottle must hold a mechanism that only allows the fluid to flow if they are sucking on it, in order to avoid spillage.

We carried out market research to identify competitors as well as to determine where our brand would have the biggest impact. We identified OXO, Honest and Johnson & Johnson as competitors and identified that there was a space for Food related products.

We carried out a holistic branding exercise to create the Bumbl brand. This involved:

• The creation of a brand pyramid
• Selecting the brand colors
• Selecting the brand typography
• Curating a moodboard that spoke to the brand's visual identity

Via Solidworks, Rhino and Keyshot we designed and visualized a wide range of products that could fit within the Bumbl brand.

Having originally generated over 30 concepts, under Arulidens guidance, we narrowed down to 10 concepts that were prototyped before selecting the magnetic flatware set as our final choice.

These products were created using 3D printing and finished using resin and spray paint. The bottle's glass was created by placing resin in a mold within a pressure container, before being polished to its final appearance.

We created branded packaging for the magnetic flatware set to demonstrate how the customer would interact with the brand both in-store and post purchase.

We used Solidworks, Rhino and Keyshot to create a vision of how the brand would sit within a Whole Foods.

We created advertisings and a 'showroom' to display our brand as part of the gallery to showcase the results of the Product, Brand and Experience class.