Ambi Chopsticks & Holders

Having succesfully delivered a product to the MoMA Design Store, we were blessed to partake in the second edition of the SVA x MoMA Design Store partnership.

The 2015 brief was on the topic of food, which saw us concept 30 ideas, prototype 10 before selecting 5 directions. We then carried out a strategic market analysis and user research to identify benefitial design improvements before landing on the final concepts.

In the case of Ambi, we created a branch-like set of chopsticks whose form serves as a physical representation of its mission: the reconstruction of the environment.

We are honored to have subsequently spent two years collaborating with the Museum of Modern Art in the production and advertising of the Ambi Chopsticks & Holders.