A term used to describe when an idea, product, service or experience needs to be worked on with close inspection in order to achieve the desired result.
A term used to describe when an idea, product, service or experience has a high level of visual design.
This is a requirement for the clarification & create phase.
A term used to describe when an idea, product, service or experience has a low level of visual design.
This is often recommended for quick explorations within the define phase.
A term used to describe when something needs to be cleaned up or improved upon before presenting to a client or the public.