Styleguide DESIGN
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience. View All Terms
Related Terms Brand Assets DESIGN
A package that includes all the logo's or visual assets required to recreate a brand.
Brand Book DESIGN
A document, which is also known as a styleguide or brand styleguide, that sets specific guidelines for the use of brand asset to re-create a brand identity across all internal or external communications.
Brand Colors DESIGN
The colors associated with the brand.
Brand Guidelines DESIGN
A set of strategic rules to recreate a brand identity for all internal and external communication that often come as part of a Brand Book, Brand Styleguide or Styleguide.
Brand Identity DESIGN
The way a brand wants to be seen in the eyes of the public.
Brand Pyramid DESIGN
As a critical part of the Brand Identity, the Brand Pyramid is a representational framework that answers fundamental questions about a brand and market positioning.
Component (Digital) DESIGN
A component is the name given to an element within the digital system.
Each component must be named the same way in Figma and in Code and must have a corresponding schema; to ensure we are always talking the same language.
Typography DESIGN
Typography is the term used to describe or discuss the visual appearance of text.
Visual Brand Identity (VBI) DESIGN
The combination of the styleguide and brand identity.
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