A package that includes all the logo's or visual assets required to recreate a brand.
The colors associated with the brand.
The way a brand wants to be seen in the eyes of the public.
As a critical part of the Brand Identity, the Brand Pyramid is a representational framework that answers fundamental questions about a brand and market positioning.
A breakpoint describes a range of pixels (i.e. 0px - 599px, is breakpoint 0) within the responsive width of a screen.
This is often used to discuss how a layout or component adapts to look within this specified range.
A layout is a collection of components which are arranged in an order with associated content to produce a visual.
They come in two flavors: static layouts or dynamic layouts - depending on whether the components can be ordered as you like (dynamic) or not (static).
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience.
For digital product, services and experiences - Typography must be responsive to match the Google Material Design breakpoints.
A styleguide is synonymous with brand book or brand styleguide.
Typography is the term used to describe or discuss the visual appearance of text.
The combination of the styleguide and brand identity.
