Brand Guidelines DESIGN
A set of strategic rules to recreate a brand identity for all internal and external communication that often come as part of a Brand Book, Brand Styleguide or Styleguide. View All Terms
Related Terms Brand Book DESIGN
A document, which is also known as a styleguide or brand styleguide, that sets specific guidelines for the use of brand asset to re-create a brand identity across all internal or external communications.
Brand Identity DESIGN
The way a brand wants to be seen in the eyes of the public.
Styleguide DESIGN
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience.
For digital product, services and experiences - Typography must be responsive to match the Google Material Design breakpoints.
A styleguide is synonymous with brand book or brand styleguide.
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