(Visual) Treatment
DESIGN
Treatment, or Visual Treatment refers to the way that an image is designed or curated to match a look, feel or brand.
App Store Connect (Apple)
BUSINESS
App Store Connect is a suite of tools used by members of the Apple Developer Program to publish and manage apps on the App Store,Apple Business Manager, and Apple School Manager. Use it to submit apps, in-app purchases, in-app events, and other content. Invite people to beta test your app with TestFlight, add tax and banking information to receive payments, access sales reports, view analytics, and much more.
Initially, only the Account Holder (the person who joins the Apple Developer Program) has access to App Store Connect. Later, the Account Holder can create additional users in App Store Connect and assign specific roles. App Store Connect is available on the web and as an app for iOS and iPadOS.
Art Direction
DESIGN
A term used to describe how something looks or feels.
Auto-Renewable Subscription (Apple)
BUSINESS
Auto-renewable subscriptions provide access to content, services, or premium features in your app on an ongoing basis. They automatically renew at the end of their duration until the user chooses to cancel. Subscriptions are available on iOS, iPadOS, macOS, watchOS, and tvOS.
Great subscription apps justify the recurring payment by providing ongoing value and continually innovating the app experience. If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content.
Many types of apps can take advantage of subscriptions, including apps that offer new game levels, episodic content, software as a service, or cloud support. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content. You can offer subscriptions (a type of in-app purchase) alongside other in-app purchase types.
Get business guidance for auto-renewable subscriptions.
Billing Grace Period (Apple)
BUSINESS
Billing Grace Period lets subscribers whose auto-renewal failed due to a payment issue continue accessing your app’s paid content for a period of time while Apple continues to attempt to collect payment. There won’t be any interruption to the subscriber’s days of paid service or to your revenue if Apple is able to recover the subscription within the grace period. Without enabling Billing Grace Period, the subscriber’s days of paid service are paused until Apple is able to collect payment.
The duration of the grace period can be configured in App Store Connect, and the options are based on your subscription’s standard duration. You can also access Billing Grace Period settings with the App Store Connect API.
Brand Assets
DESIGN
A package that includes all the logo's or visual assets required to recreate a brand.
Brand Book
DESIGN
A document, which is also known as a styleguide or brand styleguide, that sets specific guidelines for the use of brand asset to re-create a brand identity across all internal or external communications.
Brand Colors
DESIGN
The colors associated with the brand.
Brand Guidelines
DESIGN
A set of strategic rules to recreate a brand identity for all internal and external communication that often come as part of a Brand Book, Brand Styleguide or Styleguide.
Brand Identity
DESIGN
The way a brand wants to be seen in the eyes of the public.
Brand Image
DESIGN
The way the public sees a brand.
Brand Pyramid
DESIGN
As a critical part of the Brand Identity, the Brand Pyramid is a representational framework that answers fundamental questions about a brand and market positioning.
