What makes a good Logo?
A good logo represents the spirit of a brand, is noticeable and memorable and can only be interpreted in specific ways.
We would like to thank Benjamin Critton for his education in Mark Making and the Graphic Narrative during our Founders time at the MFA Products of Design.
A logo must visualize the soul or essence of the brand.
At its core, a logo must visually resemble the spirit or purpose of the brand or of its creator.
A logo must be noticeable and memorable.
A logo must catch the eyes of consumers so they know it when they see it, and can describe it after.
A logo must only be interpreted in a specific number of ways.
A logo is not art and is meant to be perceived in specific ways.
If it is perceived in any other way, this is bad branding.
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Consult the posts below to learn our approach to creating a logo or a brand.
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