What is User Research?
User research is a form of primary research that aims at understanding a target audience, validating that their needs will be satisfied and that you will earn a return on investment.
User Research can be carried out through qualitative or quantitative research and is fundamental to the creation of a new product, service or experience as it allows an individual or company to get a better understanding of their target audience.
For example, user research can help a company or individual intimately understand:
- Who the audience is.
- What the needs of the audience are.
- How the needs of the audience are currently being satisfied.
- Who is servicing the audience's needs.
- Where the needs of the audience are not being met.
- What the audience is willing to pay for.
- What the audience expects to get for free.
This information is often consolidated into personas in order to have a permanent reference point of who you are creating for.
To learn more about our approach to user research or our process, please consult the links below.
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