What is the Concierge Treatment?
A white-glove service that is offered to paying early adopters (i.e. customers) which caters a product or service to them, enabling a company or individual to gather feedback through interviews with the purpose of efficiently developing a product or service.
A white-glove service that is offered to paying early adopters (i.e. customers) which caters a product or service to them, enabling a company or individual to gather feedback through interviews with the purpose of efficiently developing a product or service.
SubscribeThe Concierge Treatment is a term coined by Eric Ries in the Lean Startup that describes the white glove service that early adopters receive as part of the Concierge MVP, whereby customers receive a service tailored to them, which is improved through In-Depth Interviews as a means of finding a product-market fit.
delasign's process
Compared to the Concierge MVP, which implements Lean Methodologies in a way that dictates the absolute minimum use of technology (i.e. no product) with as much done manually by humans, our description of the Concierge Treatment suggests leveraging delasign's process to iteratively define and prototype an incremental version of a product, service or experience that improves and grows based on paying customer use and feedback through In-Depth Interviews.
Please note that the concierge treatment must be applied to a paying customer and therefore they must be willing to continuously use the creation and it must deliver measurable value to them.
To learn more about how to map a customers journey or how to map how a creation brings value to customers consult the links below.
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