What is a Emotional Analysis?

Sentiment analysis, which is also known as emotional analysis, is the process of analyzing text, audio and video to determine how your target audience feels about a product, service or experience.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 01/20/2024 at 16:35
Last Updated on 01/22/2024 at 12:12
<p>A flower that represents Strategy with the text “Emotional Analysis” beneath it.</p>

Sentiment analysis, which is also known as emotional analysis, is the process of analyzing text, audio and video to determine how your target audience feels about a product, service or experience.

Subscribe

As part of creating, updating, upgrading or building off a product, service or experience (i.e. a creation), companies and individuals often carry out a sentiment analysis to understand how their target audience feels about a topic, territory or creation.

What is a Target Audience?

Sentiment analysis is carried out using natural language processing (NLP), vision models and other artificial intelligence frameworks to return a dataset that describes how the target audience feels and to what magnitude (i.e. how strongly they feel).

The results of a sentiment analysis are often used to enhance a SWOT analysis, empathy map, journey map or service blueprint; as they are quantitive and qualitative results that describe the target audiences emotions.

What is a SWOT Analysis?What is an Empathy Map?What is a Journey Map?What is a Service Blueprint?

To learn our approach to carrying out a sentiment analysis, consult the link below.

How to carry out a Sentiment Analysis

Looking to learn more about Research and Strategy?

Search our blog to find educational content on research and strategy.

Search our Blog

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
SubscribeContact UsVisit our BlogView our ServicesView our Work

Partner with us

We would love to get to know you and see how we can help your organization with its goals and needs.
Let's Talk

Stay Informed

Get occasional updates about our company, research, and product launches.
Subscribe