What is Secondary Research?
Secondary research involves finding, analyzing and cross-referencing data that others have created before you.
Secondary research, which is also known as Desk Research, is the act of finding, analyzing and congregating third party research (i.e. research that was done by other people or companies) and is fundamental to gaining a better understanding of the industry or territory that your company, product, service or experience is competing in.
To learn more about our recommended sources for secondary research, consult the link below.
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