What is Qualitative Research?
Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations.
Written by Oscar de la Hera Gomez
First published on 01/10/2024 at 13:03
Last Updated on 01/16/2024 at 13:39
Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations.
SubscribeTo learn more about Qualitative Research and all the example approaches, please consult the link below.
Looking to learn more about Research and Strategy?
Search our blog to find educational content on research and strategy.
Any Questions?
We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
SubscribeContact UsVisit our BlogView our ServicesView our Work