What is Qualitative Research?

Oscar de la Hera Gomez
A flower that represents Strategy with the text "Qualitative Research" beneath it.<br />

Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations.

To learn more about Qualitative Research and all the example approaches, please consult the link below.

Looking to learn more about Research and Strategy?

Search our blog to find educational content on research and strategy.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
delasign logo

Book a Free Consultation.

An icon of an email.

Click here to email us.

Fill in the details below to book a free consultation or to let us know about something else. Whatever it is, we are here to help.

How can we help you ?

Contact Details