What is Primary Research?

Primary Research involves collecting original data for a specific topic or use case.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 01/16/2024 at 11:07
Last Updated on 01/16/2024 at 11:54
<p>A flower that represents Strategy with the text “Primary Research” beneath it.</p>

Primary Research involves collecting original data for a specific topic or use case.

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Primary research can be conducted through various research methods which include surveys, interviews, focus groups, usability tests, competitor analyses, SWOT analyses, qualitative research and quantitive research.

What are Surveys?What are In-Depth Interviews (IDI's) and how do I conduct them?What is Usability Testing?What is a Competitor Analysis?What is a SWOT analysis?What is Qualitative Research?What is Quantitative Research?

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