What is Human Centered Design?
A problem-solving methodology that puts real people at the center, enabling you to create products, services and experiences that resonate with your audience.
One of the primary reasons startups fail is due to the lack of a product-market fit, in other words: you did not do the research and you have created something that no one needs which has no return on investment.
In order to reduce the possibility of that a product, service or experience does not meet the needs of customers and does not result in a return on investment, companies and individuals carry out Design Thinking methodologies which were popularized by Tim Brown, CEO & President of IDEO.
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