What is a Video Minimum Viable Product (MVP)?

A video that demonstrates a concept with the purpose of validating a hypothesis and determining if it is valuable to a target audience.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 02/20/2024 at 09:58
Last Updated on 02/21/2024 at 10:36
<p>A flower that represents Digital Craft with the text “Minimum Viable Product” beneath it.</p>

A video that demonstrates a concept with the purpose of validating a hypothesis and determining if it is valuable to a target audience.

SubscribeWhat is a Minimum Viable Product (MVP)?

A video MVP is a demonstration of a product, service or experience (i.e.a creation) that enables a company, team or individual to test a hypothesis, determine if a creation brings value to a target audience and find a product-market fit without having to invest precious time and resources or overcome technical hurdles.

What is a Hypothesis?What is a Target Audience?What is a Product-Market Fit (PMF)?

This process follows lean methodology, was introduced to me through Eric Ries's The Lean Startup and is useful when a concept is too complex to be prototyped and tested or too expensive to develop without knowing if anyone wants it and is willing to pay for it.

What is Lean Methodology?What makes a good prototype?How to prototype effectivelyLearn more about The Lean Startup

Examples of video MVPs can be found below.

Dropbox

Dropbox initially made a video MVP to validate its value.

Project DAO

Our Founder created the Project DAO concept as part of a class at the MFA Products of Design and demonstrated its potential through a video.

Learn more about Project DAO

Solace Platform

Solace was initially created as a pop-up experience.

Fast forward to 9.50 to see the video MVP.

After creating Solace, our Founder envisioned it to work as a platform that allows individuals to meditate together.

This required significant investment and technical hurdles so we described it in a video.

Learn more about Solace

Axis

When pitching a complicated product that we did not want to fabricate without validating value, we created a video to see if the MoMA would be interest in it for its store.

Learn more about Axis

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