What is a Value Proposition Statement?

A statement that conveys what a business does and how it's different to its competitors.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 01/26/2024 at 10:34
Last Updated on 02/22/2024 at 12:47
<p>A flower that represents Strategy with the text “Value Proposition” beneath it.</p>

A statement that conveys what a business does and how it's different to its competitors.

Subscribe

The term Value Proposition is believed to have first appeared in a McKinsey & Co. industry research paper in 1988, where they defined a value proposition as "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide along with the approximate price it will charge each customer segment for those benefits."

McKinsey Staff Paper: A Business is a Value Delivery SystemInnovation and Design Thinking Processes and Models

Value propositions are fundamental to the creation of a product, service or experience (i.e. a creation) as it is important to clearly and concisely communicate:

To learn about our process for creating a value proposition, consult the link below.

How to create a Value Proposition Statement

Looking to learn more about Research and Strategy?

Search our blog to find educational content on research and strategy.

Search our Blog

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
SubscribeContact UsVisit our BlogView our ServicesView our Work

Partner with us

We would love to get to know you and see how we can help your organization with its goals and needs.
Let's Talk

Stay Informed

Get occasional updates about our company, research, and product launches.
Subscribe