What is a Value Proposition Canvas?
A tool for companies and individuals to tie products and services to the gains and pain points of a target audience.
The Value Proposition Canvas template.
A value proposition canvas is a tool created by Alexander Osterwalder from Strategyzer intended to help marketing experts, product owners and value creators tie products and services to gains and pain points that have a defined target audience.
Strategyzer often combines this with the Business Model Canvas and recommends that you use a Value Proposition Canvas as it:
- Precisely defines your customer profiles.
- Visualizes the value that is created.
- Helps achieve a product-market fit.
Looking to learn how to create a Value Proposition Canvas?
To learn our process for creating a value proposition canvas, consult the link below.
Looking to learn more about Research and Strategy?
Search our blog to find educational content on research and strategy.