What is a User Persona?
A persona is a profile that describes the lifestyle, behavior, needs, wants, goals and background of a member of your target audience.
A persona is a profile that describes the lifestyle, behavior, needs, wants, goals and background of a member of your target audience.
SubscribeWhat is a Target Audience?"Personas are a tool organizations can use to learn more about their users. They are used to learn as much as you can about end users in order to better the product or service you provide. If you are able to think as a user during the design and development of a product or service, this will help greatly in creating something that satiates the users’ needs."
User Personas, or Personas, are an outcome of user research and/or desk research and is a tool that is often used by organizations to learn more about their users or customers.
This is a useful design research tool as it serves as a constant reminder about who it is that you are creating a feature, product, service or experience for.
To see examples of personas or to learn how to create them consult the link below.
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