What is a User Persona?
A persona is a profile that describes the lifestyle, behavior, needs, wants, goals and background of a member of your target audience.
User Personas, or Personas, are an outcome of user research and/or desk research and is a tool that is often used by organizations to learn more about their users or customers.
This is a useful design research tool as it serves as a constant reminder about who it is that you are creating a feature, product, service or experience for.
To see examples of personas or to learn how to create them consult the link below.
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