What is a Target Audience?
A target audience is the population that you are trying to reach with your publication, advertising, product, service or experience.
A target audience is the population that you are trying to reach with your publication, advertising, product, service or experience.
SubscribeAs part of creating a successful publication, advertising, product, service or experience it is fundamental that you know who you are creating for and why it is of value to them. This group of people within the general population is known as the target audience and can be illustrated using personas.
To learn our approach to defining a target audience or creating personas, consult the link below.
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