What is a Tagline?

A tagline is a short, permanent phrase that identifies a brand (i.e. an entity, organization, business, company or individual).

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 03/08/2024 at 12:32
Last Updated on 03/16/2024 at 13:23
<p>A flower that represents Craft with the text "Tagline" beneath it.</p>

A tagline is a short, permanent phrase that identifies a brand (i.e. an entity, organization, business, company or individual).

SubscribeWhat is Branding?

Taglines, which are often confused with slogans, are mini-mission statements that succinctly articulate a brands mission and are created to help advertise and position a brand in a way that is memorable to a target audience.

What is a Slogan?What is a Brand Mission?What is a Target Audience?

The goal of a tagline is to leave a message in the consumers mind and which can periodically trigger them to think about the brand.

Taglines must be memorable, define the key benefit and be simple.

Triggering Insiders

Examples of Taglines

MasterCard

There are some things money can't buy. For everything else, there's MasterCard.

M&Ms

Melts in your mouth, not in your hands.

Allstate

You're in Good Hands with Allstate.

Apple

Think Different.

Nike

Just do it.

Tesco

Every Little Helps.

More Examples

For more examples consult the post linked below.

Hubspot: 31 Companies With Really Catchy Slogans & Brand Taglines

Looking to craft a Tagline?

To learn our approach to writing a tagline, consult the post linked below.

How to write a Tagline

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

How to create a Brand or rebrand an existing brandWork with Us

Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?

Search our blog to find educational content on innovation, project management, design, development and strategy.

Search our Blog

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
SubscribeContact UsVisit our BlogView our ServicesView our Work

Partner with us

We would love to get to know you and see how we can help your organization with its goals and needs.
Let's Talk

Stay Informed

Get occasional updates about our company, research, and product launches.
Subscribe