What is a Tagline?

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A flower that represents Craft with the text "Tagline" beneath it.

A tagline is a short, permanent phrase that identifies a brand (i.e. an entity, organization, business, company or individual).

Taglines, which are often confused with slogans, are mini-mission statements that succinctly articulate a brands mission and are created to help advertise and position a brand in a way that is memorable to a target audience.

The goal of a tagline is to leave a message in the consumers mind and which can periodically trigger them to think about the brand.

Taglines must be memorable, define the key benefit and be simple.

Examples of Taglines

MasterCard

There are some things money can't buy. For everything else, there's MasterCard.

M&Ms

Melts in your mouth, not in your hands.

Allstate

You're in Good Hands with Allstate.

Apple

Think Different.

Nike

Just do it.

Tesco

Every Little Helps.

More Examples

For more examples consult the post linked below.

Looking to craft a Tagline?

To learn our approach to writing a tagline, consult the post linked below.

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?

Search our blog to find educational content on innovation, project management, design, development and strategy.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
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