What is a Slogan?

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A flower that represents Craft with the text "Slogan" beneath it.

A short memorable phrase that helps customers remember a brand (i.e. an entity, organization, business, company or individual).

Slogans, which are often confused with taglines, are memorable catchphrases that draw a target audience towards a brand or product.

Unlike taglines, which articulate a permanent mission statement, slogans are temporary and are intended for short term communication.

A good slogan is brief, clear, powerful and memorable.

Examples of Slogans

Bounty

The quicker picker upper.

Old Spice

The original. If your grandfather hand't worn it, you wouldn't exist.

AllState

You're in good hands.

Subway

Eat Fresh.

Dollar Shave Club

Shave time. Shave money.

Kellogg's Rice Krispies

Snap! Crackle! Pop!

Kay Jewlers

Every kiss begins with Kay.

More Examples

For more examples consult the post linked below.

Looking to craft a Slogan?

To learn our approach to writing a slogan, consult the post linked below.

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?

Search our blog to find educational content on innovation, project management, design, development and strategy.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
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