What is a Slogan?
A short memorable phrase that helps customers remember a brand (i.e. an entity, organization, business, company or individual).
A short memorable phrase that helps customers remember a brand (i.e. an entity, organization, business, company or individual).
SubscribeWhat is Branding?Slogans, which are often confused with taglines, are memorable catchphrases that draw a target audience towards a brand or product.
Unlike taglines, which articulate a permanent mission statement, slogans are temporary and are intended for short term communication.
A good slogan is brief, clear, powerful and memorable.
Examples of Slogans
Bounty
The quicker picker upper.
Old Spice
The original. If your grandfather hand't worn it, you wouldn't exist.
AllState
You're in good hands.
Subway
Eat Fresh.
Dollar Shave Club
Shave time. Shave money.
Kellogg's Rice Krispies
Snap! Crackle! Pop!
Kay Jewlers
Every kiss begins with Kay.
More Examples
For more examples consult the post linked below.
Looking to craft a Slogan?
To learn our approach to writing a slogan, consult the post linked below.
Looking to create a brand or rebrand an existing brand?
Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.
Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?
Search our blog to find educational content on innovation, project management, design, development and strategy.