What is a Product Roadmap?

A Roadmap, or Agile Product Roadmap, is a plan of action of how a product, service or experience will evolve over time.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 02/06/2024 at 10:54
Last Updated on 02/07/2024 at 13:44
<p>A flower that represents Project Management with the text “Product Roadmap” beneath it.</p>

A Roadmap, or Agile Product Roadmap, is a plan of action of how a product, service or experience will evolve over time.

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When creating a campaign, feature, product, service or experience (i.e. an initiative) it is important to know where you are, where you are headed and the objective that you are trying to meet.

In order to do this, teams often create and groom a backlog of user stories (tasks) and agile user stories (tasks) that comprise the body of work required to execute the initiative.

What is a Backlog?What are User Stories?What are Agile User Stories?

These user stories (tasks) and agile user stories (tasks) often fall under epics that allow the body of work to be broken down into sections.

The epics, user stories and agile user stories are constantly prioritized in what is known as Backlog Grooming to reflect the objectives and wishes of the business and which ultimately serve as a representation of the agile product roadmap.

What is Backlog Grooming?How to groom a BacklogWhat are Epics?

"A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved."

Atlassian: Product Roadmap Guide: What is it & How to Create One

To learn more about our approach towards creating and maintaining a roadmap, consult the link below.

How to create and maintain a Product Roadmap

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