What is a Minimum Viable Product (MVP)?

A simplified, efficient, and concise product, service, or experience that enables companies or individuals to test a hypothesis on a target audience.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 02/20/2024 at 09:23
Last Updated on 02/21/2024 at 10:34
<p>A flower that represents Digital Craft with the text “Minimum Viable Product” beneath it.</p>

A simplified, efficient, and concise product, service, or experience that enables companies or individuals to test a hypothesis on a target audience.

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A Minimum Viable Product or an MVP is a term that is at the heart of lean methodology and which came into my world through Eric Ries's The Lean Startup.

What is Lean Methodology?Learn more about the Lean Startup

An MVP can be defined as the product, service or experience that requires the least effort in order for a company or individual to test a hypothesis with a target audience with the purpose of finding a product-market fit.

What is a Hypothesis?What is a Target Audience?What is a Product-Market Fit (PMF)?

Depending on where a company, team or individual finds themselves within an innovation process, an MVP often takes the form of a video, clickthrough prototype, low fidelity prototype, high fidelity prototype or a Concierge MVP where by feedback can be gained through In-Depth Interviews or Focus Groups with the purpose of efficiently developing a product, service or experience.

Innovation and Design Thinking Processes and ModelsWhat is a Video Minimum Viable Product (MVP)?What is a Clickthrough Prototype?What is a Low Fidelity Prototype?What is a High Fidelity Prototype?What is a Concierge MVP?

To learn more about our suggested methods for user research, consult the articles linked below.

What is User Research?What are In-Depth Interviews (IDI's) and how do I conduct them?What are Focus Groups?

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