What is a Logo?

A graphical mark, emblem or symbol that visually represents a brand (i.e. an entity, organization, business, company or individual).

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 03/08/2024 at 12:13
Last Updated on 03/16/2024 at 12:56
<p>A flower that describes Craft with the text "Logo" beneath it.</p>

A graphical mark, emblem or symbol that visually represents a brand (i.e. an entity, organization, business, company or individual).

SubscribeWhat is Branding?

When crafting a Brand it is fundamental to create a mark that represents the company, individual or initiative (i.e. a product, service or experience).

This asset is known as a logo and is a graphical mark, symbol or emblem that composed of graphical elements, images and text.

To learn more about what makes a good logo or how to create one, consult the posts below.

What makes a good Logo?How to create a Logo

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

How to create a Brand or rebrand an existing brandWork with Us

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