What is a Logo?

Oscar de la Hera Gomez
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A graphical mark, emblem or symbol that visually represents a brand (i.e. an entity, organization, business, company or individual).

When crafting a Brand it is fundamental to create a mark that represents the company, individual or initiative (i.e. a product, service or experience).

This asset is known as a logo and is a graphical mark, symbol or emblem that composed of graphical elements, images and text.

To learn more about what makes a good logo or how to create one, consult the posts below.

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?

Search our blog to find educational content on innovation, project management, design, development and strategy.

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