What is a Clickthrough Prototype?
A clickable prototype is an interactive representation of a product, service or experience created from images or video without any true functionality.
As part of any design thinking innovative process or model it is recommended that you prototype and test ideas with members of the target audience with the purpose of evaluating a hypothesis and finding a product-market fit (PMF).
A clickthrough prototype is a low-cost means to create something that can be tested with the target audience through an in-depth interview or focus group and can be created using Figma enabling companies and individuals to create an interactive representation of a product, service or experience created from images or video without any true functionality.
What makes a good clickthrough prototype?
A good clickthrough prototype does the following:
- Can be tested by the user without any guidance.
- Enables users to navigate the entire user experience map.
- Includes as close to final content (i.e. text, images and videos).
- Is presented to the customer on the final device (i.e. on a laptop or smartphone, instead of through Figma).