What is a Brand Mission?

A brand mission statement is a recommended product of design that is often used by companies and individuals whom are creating, rebranding or upgrading a product, service or experience (i.e. an initiative) to help them craft and align on a unified message.

The brand mission statement is a vital component of a brand identity and describes what the purpose of a brand is, enables strong onboarding, culture and identity as well as influencing the connection consumers (i.e. the target audience) feel towards a business (i.e. the brand image).

“To inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.”

“To become essential to our customers by providing differentiated products and services to help them achieve their aspirations.”

“To keep human connection at the heart of commerce.”

“To inspire and develop the builders of tomorrow.”

“Spread ideas, foster community and create impact.”

“To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

“We wish to maintain our hard-earned reputation for bringing added value to the lives of consumers.”

“To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.”

“We believe that every child in the United States needs—and deserves—healthy food in order to grow and thrive.”

“We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That’s what America runs on.”

To learn our approach to writing a brand mission statement, consult the post linked below.

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

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