What is a Brand Identity?

The DNA of a brand which can be described as how a brand wants to be seen and is created by combining the brand pyramid, brand mission and brand assets.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 03/11/2024 at 16:16
Last Updated on 03/16/2024 at 14:16
<p>A flower that represents Craft with the text "Brand Identity" beneath it.</p>

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