What are the fundamental elements of a Brand?
The fundamental components of a brand are its mission, brand pyramid, logo, tagline, slogan, brand assets and its styleguide, brand styleguide or brand book.
The fundamental components of a brand are its mission, brand pyramid, logo, tagline, slogan, brand assets and its styleguide, brand styleguide or brand book.
SubscribeWhat is Branding?When creating, updating or rebranding a Brand, it is recommended that you create the following elements or components:
Brand Mission
A short statement that explains the vision, purpose and value proposition of a business.
Brand Pyramid
A tool that answers fundamental questions about what a company has to offer and how to frame it effectively for customers.
Logo
A graphical mark, emblem or symbol that visually represents a brand.
Tagline
A tagline is a short, permanent phrase that identifies a brand.
Slogan
A short, temporary and memorable phrase that helps customers remember a brand.
Brand Assets
Recognizable elements that embody a brands identity which range from the physical to the digital and include materials, images, videos, colors, sounds and text.
Styleguide, Brand Styleguide or Brand Book
A document that sets specific guidelines for the use of brand asset to re-create a brand identity across all internal or external communications.
Brand Strategy
A plan to make sure that a brand image successfully matches a brand identity.
Looking to create a brand or rebrand an existing brand?
Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.
Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?
Search our blog to find educational content on innovation, project management, design, development and strategy.