What are Insights?
Insight are research-driven, succinctly articulated statements that describe a dilemma, pain point or motivation that is faced by a target audience.
Insight are research-driven, succinctly articulated statements that describe a dilemma, pain point or motivation that is faced by a target audience.
Subscribe"Insight Statements succinctly articulate the most valuable learning or "aha" moments that emerge from your research. After you’ve downloaded findings and identified key themes from your research, creating insight statements will help point the way forward. Your insight statements will help you frame How Might We questions and give shape and form to subsequent Brainstorm. It’s not always easy to create them, and it will probably take some work editing them down to the three to five main insights that will help you drive toward solutions."
Writing clear and concise insights are a key part of IDEO's human-centered design, design thinking and design research practice and is intended to provide a intimate, unexpected and thoughtful description of a problem, motivation or need that your target audience has.
These insights are considered synthesized products of user research that are used by companies and individuals to write How Might We's or Value Proposition Canvases that produce outcomes that are intentionally focus on the needs of target audiences with the means of producing meaningful outcomes that result in a return on investment.
Learn our approach to writing Insights
To see examples of Insights or to learn how to write them consult the link below.
Looking to learn more about Research and Strategy?
Search our blog to find educational content on research and strategy.