What are How Might We’s?
A design thinking methodology that frames your challenges as "How Might We" ("HMW") questions to generate intentional, thoughtful and focused solutions.
A design thinking methodology that frames your challenges as "How Might We" ("HMW") questions to generate intentional, thoughtful and focused solutions.
SubscribeHow Might We's or HMWs are a design thinking methodology created by Proctor & Gamble 1970s that was popularized by IDEO, which are used as part of most design research practices to augment the products that are synthesized by user research.
How Might We's are recommended as they use personas, insights and other synthesized products of research to produce outcomes that are intentionally focus on the needs of target audiences with the means of producing meaningful outcomes that result in a return on investment.
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