What are Brand Assets?

Recognizable elements that embody a brands identity which range from the physical to the digital and include materials, images, videos, colors, sounds and text.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 03/11/2024 at 15:53
Last Updated on 03/16/2024 at 14:17
<p>A flower that represents Craft with the text "Brand Assets" beneath it.</p>

Recognizable elements that embody a brands identity which range from the physical to the digital and include materials, images, videos, colors, sounds and text.

SubscribeWhat is Branding?What is a Brand Identity?

Brand assets aren't just logos, slogans and taglines. They're a package that contains both combinations of fundamental elements and the fundamental elements themselves, that allow designers and marketers to create products, packaging or advertising that deliver a consistent, unified experience that is instantly recognizable to the target audience.

What is a Logo?What is a Slogan?What is a Tagline?What is a Target Audience?

Brand assets, which are often included in a Styleguide or Brand Book, can include:

  • A Brand Name.
  • A Logo.
  • A Color Palette.
  • Packaging.
  • Slogans.
  • A Tagline.
  • Songs or Sounds.
  • Brand guidelines.
  • Mascots.
  • Typography.
  • Design elements (i.e. Amazon's buy now button).
  • Voice or tone.
  • Videos.
Styleguide: What is it & How to create oneWhat is a Brand Book?

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