What are Brand Assets?
Recognizable elements that embody a brands identity which range from the physical to the digital and include materials, images, videos, colors, sounds and text.
Brand assets aren't just logos, slogans and taglines. They're a package that contains both combinations of fundamental elements and the fundamental elements themselves, that allow designers and marketers to create products, packaging or advertising that deliver a consistent, unified experience that is instantly recognizable to the target audience.
Brand assets, which are often included in a Styleguide or Brand Book, can include:
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