What is Synthesis in Research?
Synthesizing research involves combining multiple sources to make an overall point or to demonstrate that you have engaged a topic holistically.
Synthesizing research involves combining multiple sources to make an overall point or to demonstrate that you have engaged a topic holistically.
SubscribeAs part of creating a new product, service or experience (i.e. a creation) companies and individuals often carry out a range of different types of research to gather a greater understanding of what their audience requires, what currently exists in the market, what works and what does not.
Individuals and organizations will use the on-going or past research to draw insights and conclusions to demonstrate a point or hypothesis on the creation.
The process of aggregating, or combining, this research into digestible products is known as Synthesis and popular industry mechanisms are described below.
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