SEO Fundamentals Guide

The following article serves as an overview of the lessons that we have learned on the fundamentals of SEO and cover the following topics: metadata, landmarks, page structure, HTML syntax, header tags and assets.

According to the literature, all metadata should be placed in the head of the HTML of the page and should at the very least have a:

• canonical url
• meta title
• meta description
• meta image

This data is not visible to a user when they open up your webpage but is fundamental to the way that your results appear on Google.

A webpage needs to be structured in a way that uses regions known as landmarks that are labeled to enable robots to better understand content.

HTML is written for robots and not for humans and therefore it is fundamental that HTML is written in a rich syntax that describes the content.

Each webpage should contain 1 H1 and at least 1 H2.

Additionally, the headings should be used in a logical order.

Assets (i.e. images or video) should be optimized to be minimal in size.

All images should be formatted as WebP and all videos should be formatted as mp4.

Please consult the guide below if you are seeking SEO tools or resources to boost your development.

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