How to create a Meta pixel for a website
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A step by step walkthrough on creating a Meta (Facebook) pixel for a website.
Before proceeding, please be aware that this tutorial requires you to have a:
- Facebook account
- Facebook page that you wish to create a pixel for
Optional
- Facebook business account (If the Meta pixel is for a business)
What is a Meta Pixel ?
Step One: Access the event manager
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If you are using a Business account, use the link below, this will require you logging in.
If you are using a standard Facebook use the link below, this will require you logging in.
Step Two: Select Connect Data Sources
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On the left menu side bar, select Connect Data Sources.
Step Three: Select Web & Connect
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In the modal that appears, prompting you to Connect a New Data Source, select Web and press the Connect button on the bottom right.
Step Four: Create the Pixel
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Name your pixel and press the Create Pixel button on the bottom right of the modal, to complete creating your Meta Pixel for your website.
Looking to add it to a React or Gatsby Website ?
Follow the tutorial linked below to add your newly created Meta Pixel to your React or Gatsby website.