What is Frog's Service Design Process?

Frog is a global design and innovation consultancy that is part of Capgemini Invent that was founded in 1969 by Hermit Esslinger who ushered in an era of emotional design and which became famous thanks to their work with Apple.

Frog's original innovation model involves three steps: Discover, Design and Deliver.

This step involves doing design research, user research and desk research to understand the market and available technologies.

Frog recommends that you synthesize this research into insights and other products of research synthesis to generate ideas and design outcomes.

After generating the products of research synthesis, Frog suggests that you generate ideas and evaluate concepts to develop.

This development crosses the physical and the digital and may involve interaction, industrial, visual and experience design as well as a go-to-market strategy.

Once you know what to develop, the next step is to prototype it and carry out usability tests.

This process should be iterative and should culminate in a fully fleshed out UI/UX (i.e. a user experience map) or a complete CAD Model.

From this, you should create a backlog, product roadmap and begin executing the concept. We recommend that you do this using Scrum or Agile Methodologies.

To learn more about different innovation models or about our process for creating products, services and experiences consult the links below.

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