How to write a Tagline
A two step process for writing a good tagline.
Step One: Create the Brand Pyramid and Brand Mission
As a tagline is a short, permanent phrase that identifies a brand, you must be able to articulate its purpose and mission.
To do this we recommend creating a brand mission statement and brand pyramid.
Step Two: Refine into a Sentence
Using the brand mission statement and brand pyramid, refine the brand mission and purpose into a sentence, or ideally 3-5 words.
Looking to create a brand or rebrand an existing brand?
Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.
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