How to write a Tagline

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A flower that represents Craft with the text "Tagline" beneath it.

A two step process for writing a good tagline.

Step One: Create the Brand Pyramid and Brand Mission

As a tagline is a short, permanent phrase that identifies a brand, you must be able to articulate its purpose and mission.

To do this we recommend creating a brand mission statement and brand pyramid.

Step Two: Refine into a Sentence

Using the brand mission statement and brand pyramid, refine the brand mission and purpose into a sentence, or ideally 3-5 words.

Looking to create a brand or rebrand an existing brand?

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

Looking to learn more about Branding, Design, Strategy and Innovation?

Search our blog to find educational content on branding, design, strategy and innovation.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
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