How to write a Tagline
A two step process for writing a good tagline.
A two step process for writing a good tagline.
SubscribeWhat is Branding?What is a Tagline?Step One: Create the Brand Pyramid and Brand Mission
In order to write a temporary and short memorable phrase that helps customers remember a brand, product, service or experience, you must be able to articulate its purpose and mission as well as the values that you are trying to deliver through the offering.
To do this we recommend creating a brand mission statement and brand pyramid.
Step Two: Refine into a Sentence
Using the brand mission statement and brand pyramid, refine the brand mission and purpose into a sentence, or ideally 3-5 words.
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