How to create a Logo

We would like to thank Benjamin Critton for his education in Mark Making and the Graphic Narrative during our Founders time at the MFA Products of Design.

As a logo must represent the spirit or purpose of a brand, it is important to understand exactly what the brand is.

To achieve this, we recommend that you create a brand pyramid.

Creativity is defined as finding the maximum number of solutions for a single outcome.

Therefore, to adequately create your potential solution, we recommend that you draw 100 versions of the logo using pencil and paper.

Observe your 100 versions and pick the 10 that stand out the most.

Make 3 iterations for each of the 10 selections.

Observe your 30 versions and pick the 3 that stand out the most.

Present the three logos and discuss them with a focus group and take notes of the findings.

Use these findings to refine the three logos.

Please note that this process may reveal that you need to start over from Step One.

Pick the final direction for the logo by considering the feedback received from the focus group and the gut feeling of the creator or creative team.

Present and discuss the logo with a focus group and take notes of the findings.

Use these findings to refine the logo.

Please note that this process may mean you need to start over from Step One or that you need to refine the logo further.

What's important is to iterate until the logo feels right.

Consult the guide below to learn more about what it takes to create a brand or rebrand an existing one.

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