How to create a Brand or rebrand an existing brand
A process for creating a new brand or rebranding an existing brand.
Step One: Create a Brand Pyramid
To help you dive deeper into the brand, its purpose, meaning and value, we recommend that you craft a brand pyramid.
A brand pyramid clearly describes the brands:
- Core Functionality.
- Rational benefits.
- Emotional benefits.
- Personality.
- Essence.
Step Two: Create the Brand Mission Statement
Write a short statement that explains the vision, purpose and value proposition of a business.
Step Three: Create a Logo
Create the visual identity for the brand.
Step Four: Create a Tagline
Write a a short phrase that permanently identifies the brand.
Step Five: Create the Styleguide
Define the colors, typography and assets for the brand.
This is often referred to as a brand book or brand styleguide that incorporates all the brand assets along with a set of guidelines.
Step Six: Create the Brand Strategy
Create a plan to make sure that a brand image successfully matches a brand identity.
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