How to carry out Desk Research
A four step process to carrying out desk research.
A four step process to carrying out desk research.
SubscribeWhat is Desk Research?Step One: Write a Hypothesis
Before you research anything, you must define the problem that you are trying to solve or the idea that you want to validate.
Step Two: Define the target audience
Desk research is intended to help you gather an in depth understanding about a cohort.
This cohort could also be seen as a collective within your target audience, which must be defined in order to make sure you research information that pertains to the right people.
Step Three: Carry out the Research
Dive deep into your target audience and hypothesis.
For recommended sources for Desk Research, consult the link below.
Step Four: Evaluate the Results
Carry out qualitative and statistical analysis on the results, draw conclusions and evaluate the outcome.
To learn more about statistical analysis consult this link.
Always remember, the work is never done
delasign's process
When carrying out desk research, it is important to note that it is neither a start nor an end.
All research should serve as an evaluation of what you are trying to achieve and should help you refine your product, service, experience or hypothesis as you progress.
They are also capable of demonstrating that you should not pursue a feature or a product, service or experience - and that's OK.
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