How to carry out a Longitudinal Study

A six step process to creating and carrying out longitudinal studies.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 01/14/2024 at 16:30
Last Updated on 01/24/2024 at 12:47
<p>A flower that represents Strategy with the text “Longitudinal Studies” beneath it.</p>

A six step process to creating and carrying out longitudinal studies.

SubscribeWhat are Longitudinal Studies?

"Conducting longitudinal research is demanding in that it requires an appropriate infrastructure that is sufficiently robust to withstand the test of time, for the actual duration of the study. It is essential that the methods of data collection and recording are identical across the various study sites, as well as being standardised and consistent over time. Data must be classified according to the interval of measure, with all information pertaining to particular individuals also being linked by means of unique coding systems. Recording is facilitated, and accuracy increased, by adopting recognised classification systems for individual inputs."

National Institute of Health: Longitudinal Studies

Please note that steps three and four can be carried out in parallel.

Step One: Write a Hypothesis

In order to create a longitudinal study, you must define the problem that you are trying to solve or the idea that you want to validate.

What is a Hypothesis?How to write a Hypothesis

Step Two: Define the target audience

Longitudinal studies are intended to help you gather an in depth understanding about a cohort.

This cohort could also be seen as a collective within your target audience, which must be defined in order to make sure you gather the right people.

What is a Target Audience?How to define a Target Audience

Please note that steps three and four can be carried out in parallel.

Step Three: Design the study

The next step is to design the study, this includes defining:

  • The methods of data collection - which must be standardized and consistent across all individuals or study sites.
  • The variables that are to be tested. These should match those mentioned in your hypothesis along with all in-direct factors that may influence the final result.
  • The frequency of data collection and In-Depth Interviews.
What are In-Depth Interviews (IDI's) and how do I conduct them?

Please note that the Critical Appraisal Skills Programme (CASP) offers a series of tools and checklists that are designed to facilitate the evaluation of scientific quality of given literature.

CASP: Critical Appraisal Checklists

Step Four: Find the candidates

Find the individuals that you are going to perform the study on.

Cohorts range from 10 individuals to 5000+.

Step Five: Carry out the study

Carry out the study that you have designed on your cohort and make sure to guarantee that the analysis is continuous and that the accuracy of the results is consistently of a high standard.

Step Six: Evaluate the Results

Carry out qualitative and statistical analysis on the results, draw conclusions and evaluate the outcome.

To learn more about statistical analysis consult this link.

Additionally, we recommend that you consult our Methods for Synthesizing User Research article linked below to learn about design thinking products that could come out of the research that you have conducted.

These products are created using popular design research methodologies which are intended to help you and your organization innovate effectively.

What is Synthesis in Research?

Always remember, the work is never done

A visual that demonstrates a circular iterative process that goes from define, which is symbolized as a document, to clarify, which is symbolized as a geometric alignment, through creation which is symbolized as a nucleus.

delasign's process

When carrying out studies, it is important to note that they are neither a start nor an end.

They should serve as an evaluation of what you are trying to achieve and should help you refine your product, service, experience or hypothesis as you progress.

They are also capable of demonstrating that you should not pursue a feature or a product, service or experience - and that's OK.

Learn more about our process

Looking to learn more about Research and Strategy?

Search our blog to find educational content on research and strategy.

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Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
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