How to calculate a Market Value
A three step process for determine the market value of a product, service or experience.
A three step process for determine the market value of a product, service or experience.
SubscribeWhat is Market Value?Step One: Determine the Market Size
In order to know how much a product, service or experience (i.e. an initiative) is worth, you must know its market size.
Step Two: Determine the Price Point
Use the research that you used to determine the market size (i.e. the competitor analysis) to determine the price point for the initiative.
Step Three: Calculate
The market value is equal to the market size x the price point.
Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?
Search our blog to find educational content on innovation, project management, design, development and strategy.