Combining Offers in Apple App Store Apps

Introductory Offers and Custom Offer Codes can be paired to extend an offer period to a customer; or be made exclusive so customers can use one or the other.

Oscar de la Hera Gomez
Written by Oscar de la Hera Gomez
First published on 03/01/2023 at 15:36
Last Updated on 03/01/2023 at 16:12
A flower that represents Apple with the text "Combining Offers" beneath it.

Introductory Offers and Custom Offer Codes can be paired to extend an offer period to a customer; or be made exclusive so customers can use one or the other.

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When creating Introductory Offers and Custom Offer Codes for an Auto-Renewable Subscription, you can configure the offers to work with each other or work separately.

What are Apple App Store Auto-Renewable Subscriptions?What are Apple App Store Introductory Offers?What are Apple App Store Custom Offer Codes?

Example timelines of how this would work are available below.

These were taken from Apple's Get Started with Offer Codes Tech talk.

Get Started with Offer Codes
A sample timeline showing how the offers do not work together.

Introductory Offers and Custom Offer Codes that do not work with each other.

A sample timeline showing how offers can work together.

Introductory Offers and Custom Offer Codes that do work with each other.

How do I create offers?

Follow our guide below to learn how to create Introductory Offers and Custom Offer Codes.

How to create, edit and delete offers in App Store Connect

How do I get informed of events related to offers?

In order to take action on or receive, measure and analyze events related to offers; or to engage with a customer regarding a recent offer transaction, you must create an App Store Server Notifications (ASSNs) system.

What are Apple App Store Server Notifications?

Looking for more information on building e-commerce Apple apps?

Read our business guide to get our latest market and customer research, perspective and recommendations on building Apple e-commerce apps that use In-App Purchases and Subscriptions.

Read our Apple App Store E-Commerce Business Guide

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
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